WEB2APP
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App Store· Google Play·subscription apps

Reduce App Store fees from 30%→3%

Web2app Payments for iOS & Android subscriptions.

Get started → See what's included
Live from 7 days
30% 0%App Store & Google Play fees
+30%higher conversion rate
Cascading+ orchestration across acquirers
Apple Pay& Google Pay, one tap
60+payment providers
Instant payoutUSDT · SEPA · SWIFT
100+ local payment methods
VisaMastercardAmerican ExpressApple PayGoogle PayPayPalKlarnaiDEALSEPA Direct DebitCash App PayBancontactBLIKPixUPIAlipayWeChat PayPrzelewy24TrustlyOXXOUSDT VisaMastercardAmerican ExpressApple PayGoogle PayPayPalKlarnaiDEALSEPA Direct DebitCash App PayBancontactBLIKPixUPIAlipayWeChat PayPrzelewy24TrustlyOXXOUSDT
01Who runs web2app

Subscription apps that live on paid traffic.

High-volume web2app funnels by category (>100 creatives / month)
Health & Fitness196
EdTech & Microlearning38
Astrology & Spirituality36
Language Learning33
Dating & Relationships29
AI Tools & Productivity26
Kids & Family22
Fastest growing 2026 Finance & Career +70% AI Tools +22% Language +18% Astrology +14% Nutrition +12%
5×Health & Fitness leads — more high-volume funnels than the next five categories together.
196funnels in Health & Fitness alone: fitness, mental health, nutrition, beauty.
+70%Finance & Career — fastest growing in 2026, then AI tools, language, astrology.
02Why publishers switch

Payments are now a growth lever.

Smart routing, one-tap wallets and automatic retries approve more payments. Same subscriber — more revenue.

01 · Fees
3%vs 30%

Keep ~95% of the price.

In-app€14.00
Web2app€18.50
02 · Cash flow
1–2days, not 60

Ad money comes back this week.

Stores60 d
You2 d
03 · Approval
+18–34%routed

Declines get a second chance.

~60%of web2app payments are Apple Pay — one tap, highest success
+200–800%LTV from annual plans, sold upfront
60+payment providers — no single point of failure
Full comparison →
03What's included

Everything the web side needs — set up for you.

Not software and not a funnel builder. Real merchant accounts under your own entity, and the infrastructure that keeps them alive.

01

Company

Registered in days, full corporate documents, UBO confidentiality — matched to your app and money-flow.

UK LTDHONG KONGUS LLC0% TAX
02

Bank account

An EMI that accepts digital-goods MCCs, opened with all documents and KYC handled for you.

EUR / USD IBANSEPASWIFT
03

Merchant accounts

Verified Stripe & PayPal under the new entity, plus two backup acquirers ready to take traffic.

STRIPEPAYPAL+2 ACQUIRERS
04

Orchestration & routing

One integration, many acquirers. Rules by BIN, country, amount and trial status; automatic retry on decline.

CASCADINGSMART ROUTING+18–34%
05

Payouts

From the acquirer balance to your wallet or account — weekly or on demand, on the rail you pick.

USDT TRC20SEPASWIFT
06

Account protection

Warm-up limits, per-acquirer dispute thresholds and alerts — plus a replacement if a random ban still happens.

DISPUTE ALERTS24/7 TELEGRAMREPLACEMENT
Your funnel stays where it is. We plug into the checkout you already run. Get my merchant accounts →
04Checkout

Take payments like the App Store does.

  • Ready-made checkout — built to convert, not a page you design from scratch.
  • 100+ payment methods and 130+ currencies, priced locally per market.
  • Subscription billing with trials, upsells and plan upgrades.
  • Payment orchestration across several acquirers from one integration.
  • Customers, subscriptions and refunds in one place — not four dashboards.
StripePayPalAirwallexMollieRevolutPayoneer
Revenue protection

30–50% of initiated payments fail. Most of it is recoverable.

  • Accounts hardened against blocks and fraud — warm-up limits and per-acquirer thresholds.
  • No dependency on one provider — traffic moves to the next acquirer the moment one goes under review.
  • Failed payments recovered with smart retries, tokenised cards and cascading.
  • Chargebacks caught early with dispute alerts before they are formally filed.
  • Your tokens stay yours — an agnostic vault, so switching a provider never breaks billing continuity.
Renewal charge
€9.99
•••• 4242 · DE
Acquirer A · EUdo_not_honor
–Retry · tokenised card+ 2 s
Acquirer B · EUapproved
~½of failed subscriptions come back on the first three retries.
05Web2app vs In-app

Side by side.

Per subscription
In-app · App Store / Google Play
Web2app · your merchant accounts
Platform fee
15–30%15% under the Small Business Program, 30% for everyone else.
0% + 2–5% processingCards under an entity you control.
Payout
Up to 60 daysStore payout cycles.
1–2 daysThen SEPA, SWIFT or USDT on your schedule.
Attribution
ATT-limitedNo email, no UTM, no cookies.
First-party dataEmail, UTM and purchase events captured on your page.
Pricing model
Weekly + free trialRevenue leans on trials and weekly plans.
Monthly / annual upfront57% of web2app revenue is earned with no trial at all.
Payment methods
Store billing onlyOne method, one currency logic.
100+ methods · 130+ currenciesApple Pay 57% · cards 22% · Google Pay 19%.
If something breaks
One store, one reviewA rejection stops every renewal.
Cascading across acquirersOne PSP under review — renewals keep flowing.
06Per subscriber, per month

€20 subscription. What you keep.

In-app · standardApple / Google, 30%
€14.00
In-app · Small Businessunder $1M / year, 15%
€17.00
Web2app · your accountsall-in ≈ €1.50: card fees, disputes, tooling
€18.50
Web2app · via MoRall-in ≈ 3.4% + €0.30, VAT handled
€19.02
+30–40%

€18.50 vs €14.00 is +32% per subscriber before routing. Where the rest comes from:

Store commission you stop paying30%
Approval uplift from cascading+18–34%
Corporate tax under a 0%-tax entity0%
EU example, tiun.io, Sept 2026. Fees vary by acquirer, geo and volume.
07How the money moves

One endpoint. 60+ payment providers. No single point of failure.

Your paywall WEB CHECKOUT Orchestrator BIN · COUNTRY · AMOUNT TRIAL STATUS · RETRY TOKENISED CARDS Provider A · EU ENTITY: UK LTD Provider B · US ENTITY: US LLC Provider C · LatAm LOCAL ACQUIRING 60+ PROVIDERS CONNECTED DECLINE → RETRY EMI / Bank EUR · USD You USDT · SEPA
  1. Your paywallWeb checkout
  2. OrchestratorBIN · country · amount · trial status · retry
  3. Provider A · B · CEU · US · LatAm — 60+ providers connected
  4. EMI / BankEUR · USD
  5. YouUSDT · SEPA · SWIFT
~½

of failed subscriptions come back on the first 3 retries — run across acquirers, not against one.

< 0.5%

dispute ratio target per acquirer. Visa's merchant threshold fell to 1.5% in April 2026.

$8

per disputed transaction inside a monitoring programme — alerts and thresholds keep you out.

08Numbers, not promises

4,000+ merchants on the stack since 2020.

4,000+
Merchants on our infrastructure since 2020, across 18 verticals.
from 7 days
From discovery call to the first live subscription.
+18–34%
Approval-rate uplift from routing and cascading.
4.9 ★
87 reviews on OffshoreCorpTalk · 100% replacement policy.
09Once and for all

From 7 days to live subscriptions.

DAY 0

Discovery call

30 min: app, funnel, geos, volume, current PSP → jurisdiction and stack.

DAY 1–3

Company & docs

Entity registered, PSP and banking applications filed. You only sign.

DAY 4–6

Activation

PSP and EMI verified, routing wired into your checkout, test subscription clears.

DAY 7–14

Live payments

First real subscriber. Day 14: approval-rate and fallback tuning.

10FAQ

What app publishers ask first.

Is this software?

No. It's accounts and infrastructure under your own entity — company, bank, merchant accounts, routing, payouts. Your funnel builder and app stay exactly as they are.

We're still 100% in-app. Where do we start?

With the call: which subscriptions and geos to move first, and the entity plus accounts you need before the first web checkout.

Stripe already limited our account.

We build everything from scratch under a new entity. Past bans don't carry over.

Does it work with our funnel builder?

Your funnel stays. We plug the accounts and routing into the checkout you already run.

How do we get paid out?

SEPA, SWIFT or USDT — weekly or on demand. If a random ban occurs while you follow our warm-up limits, we replace the setup.

App Store fees: 30% → 3%

Switch to web2app.
Everything's ready.

Company, bank account, merchant accounts, orchestration, payouts — set up once, run for you.

Get started → Talk on Telegram